Compare Heap and Mixpanel 
At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Free Per Year
Heap
Star Rating
(1,098)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansMixpanel
Star Rating
(1,285)4.5 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many praising its fantastic UI and the ability to build reports on the fly. Users appreciate the session replay functionality, which enhances their understanding of user behavior and conversion funnels.
- Users say that Heap offers a seamless experience, particularly highlighting its no learning curve and the ability to easily search for events. This feature allows users to analyze data without needing to predefine metrics, making it a flexible choice for evolving analytics needs.
- According to verified reviews, Mixpanel has a stronger overall satisfaction score, reflecting its robust capabilities in product analytics. Reviewers note that it is particularly beneficial for product managers looking to track user funnel journeys and drop-off rates effectively.
- Reviewers mention that while Heap is easy to use, it sometimes lacks the depth of analytics that Mixpanel provides. Users have expressed a desire for more advanced features in Heap, particularly when it comes to detailed reporting and integrations with other tools.
- G2 reviewers highlight that Mixpanel's recent updates and features have kept it relevant, with users appreciating its ability to integrate with various tools for comprehensive reporting. This adaptability is seen as a significant advantage for teams looking to enhance their analytics capabilities.
- Users report that while both platforms offer free entry-level pricing, Mixpanel's extensive feature set and higher satisfaction ratings make it a more appealing choice for small businesses looking to maximize their analytics investment.
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Heap
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
858
8.8
976
Ease of Use
8.1
868
8.5
986
Ease of Setup
8.5
316
8.1
448
Ease of Admin
8.6
317
8.6
369
Quality of Support
8.7
681
8.4
752
Has the product been a good partner in doing business?
8.8
299
8.8
337
Product Direction (% positive)
8.7
797
8.6
896
Features by Category
Metrics
8.6
397
8.8
271
8.4
365
8.8
341
8.3
327
8.2
295
9.0
398
8.9
354
8.8
391
8.9
351
8.0
305
8.5
317
8.1
279
8.4
290
8.7
347
8.8
319
8.7
368
8.9
342
Reporting
8.6
365
8.7
311
8.0
293
8.6
292
8.7
330
8.4
213
8.3
358
8.7
333
8.2
205
8.3
240
8.4
225
8.2
244
8.3
375
8.6
334
Other
8.4
339
8.7
330
8.0
185
8.2
182
7.6
192
8.0
174
8.2
214
8.3
233
8.1
149
8.1
181
8.0
45
7.9
175
7.9
47
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Administration
8.4
274
8.5
278
8.6
99
8.3
246
8.6
412
8.7
342
8.7
388
8.8
286
User Identification
8.1
41
8.3
257
8.6
94
8.8
277
8.5
68
8.4
266
Tracking & Reporting
8.6
102
9.2
301
8.4
93
8.8
290
8.1
80
8.3
244
8.1
97
8.9
305
8.2
96
8.5
250
8.4
90
8.9
293
Metrics
8.3
65
9.0
256
7.9
51
8.3
213
8.0
56
8.7
245
8.2
57
8.7
217
8.4
68
9.0
237
User Behavior
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
Not enough data
A/B Testing
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Not enough data
Visitor Information
9.3
66
Not enough data
8.9
61
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.3
300
8.6
412
8.7
359
8.9
509
8.5
327
8.6
454
8.7
352
8.8
496
7.9
105
7.4
334
8.4
223
8.3
369
7.8
92
7.5
305
8.3
255
7.8
361
Agentic AI - Product Analytics
Not enough data
5.2
75
Not enough data
6.3
76
Not enough data
5.8
73
Not enough data
5.8
74
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
9.2
111
8.4
87
8.9
113
8.6
83
9.0
100
8.2
69
8.8
90
7.8
72
8.7
95
7.3
49
Feature Not Available
Administration
8.1
69
8.7
84
8.2
50
8.3
85
8.5
65
8.6
89
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
Not enough data
9.2
31
Not enough data
Platform Data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Not enough data
Platform Additional Functionality
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
Metrics
8.3
65
9.0
256
7.9
51
8.3
213
8.0
56
8.7
245
8.2
57
8.7
217
8.4
68
9.0
237
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Mixpanel are categorized as E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Heap is categorized as Session Replay, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Mixpanel has no unique categories
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Computer Software
25.3%
Information Technology and Services
11.4%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.1%
Other
42.0%
Discussions
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
What is Mixpanel used for?
2 Comments
RS
Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like...Read more
What can mixpanel do?
1 Comment
JD
MixPanel is an event logging platform that you can use to understand how your users are engaging with your application.Read more
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